This humble little blog is the product of an exploration of the role of ethics, human rights and sustainability in trade, production and consumer choices.

Generally, ethical production means made without harm to or exploitation of humans, animals or the natural environment.

This is a simple, creative, and honest exploration of alternative options available to us as humble humans who, politics aside, still need to buy some things occasionally. I seek out and engage with creatives, artists, designers, and labels whose trade and production methods are underpinned by ethical and sustainable principles. 

I encourage everyone to endeavour to make changes where they can, down here in the day-to-day reality, by ensuring their ethics are reflected in the choices they make when buying products and services. This includes both ‘positive buying’ (choosing ethical products and service), and ‘Moral Boycotting.’

Simultaneously, I encourage a rejection of the limiting  ‘consumer identity’ we can impose upon ourselves. While living in our market-based society and we need to ensure our daily choices are ethically informed – but our identity and our agency as individuals goes beyond the trap of politicised consumer choices.

I believe we need to take steps towards broad changes to global systems and push towards subverting the dominant paradigms of contemporary consumer society…

“First they ignore you, then they laugh at you, then they fight you, then you win.” Gandhi.


  1. I love your message!! We believe 100% in what you are doing- I think it is fantastic to offer another alternative to consumers, and remind people to morally boycott companies that have inferior products and terrible practices


  2. Love it! I started my whole brand around this concept. I’m so tired of the H&M/ Zara/ Primark and all that capitalist consumption mentality, where people are being stapled to chairs in China in the name of Fashion and made to work 100 hours a week to help someone hoping become a billionaire and the surrounding fashion blogger hypes to create trends for cheap consumption.

    Liked by 1 person

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