This little blog is the product of an exploration of the role of ethics, human rights and sustainability in trade, production and consumer choices.

Generally, ethical production means made without harm to or exploitation of humans, animals or the natural environment.

This is a simple, creative, and honest exploration of alternative options available to us as humble humans who, politics aside, still need to buy some things occasionally. I work with creatives, designers, and businesses whose trade and production methods are underpinned by ethical and sustainable principles. 

As consumers we can absolutely create change by ensuring our ethics and values are reflected in the choices we make when buying (or not buying) products. But it’s not just about politicised consuming – we’re not just consumers, we’re citizens.  So along with supporting ethical and sustainable businesses, I believe we, as global citizens, need to push for real changes to the systems in place that are allowing for the exploitation and degradation of our planet and its inhabitants.

“First they ignore you, then they laugh at you, then they fight you, then you win.” Gandhi.



  1. I love your message!! We believe 100% in what you are doing- I think it is fantastic to offer another alternative to consumers, and remind people to morally boycott companies that have inferior products and terrible practices


  2. Love it! I started my whole brand around this concept. I’m so tired of the H&M/ Zara/ Primark and all that capitalist consumption mentality, where people are being stapled to chairs in China in the name of Fashion and made to work 100 hours a week to help someone hoping become a billionaire and the surrounding fashion blogger hypes to create trends for cheap consumption.

    Liked by 1 person

  3. I agree. Here in the States I don’t know if it’s the lack of education or just flat out greed. It could be a combination of both, and a little more…

    Love your blog. 🙂


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